While in Sin City for NFR, I got to catch up with Preston Brust and Chris Lucas of LoCash. My voice was pretty much gone but I got through the interview at Starbucks inside TI with my Peppermint Tea and Honey. The people there were so nice and turned down the holiday music so we could do the interview there. You can still hear the music a little bit but it just made it feel a bit more relaxed and festive.
The band was formerly named LoCash Cowboys and was a part of Average Joes Entertainment record label but they are now a part of Reviver Records and dropped Cowboys from their name. It’s not they are trying to completely take away cowboys but they are making it more simple and LoCash alone has a nice ring to it.
These guys are so talented in all aspects of their career. They’ve written hit songs for multiple artists including Keith Urban’s number one hit “You Gonna Fly” aka the Black Bird song and Tim McGraw’s hit “Truck Yeah”. Their newest single “I Love This Life”, out in early Feb, is a really fun song and I imagine it will be a hit for them but their second single “Shipwrecked” shows a whole other side to them. It’s heartfelt and beautiful. “Best Seat in the House” can compare to the feeling put into the song but there is just a way they perform “Shipwrecked” and the conviction behind it is intense. I see a #1 hit out of it! It’s personally my favorite song in all of Country Music right now. I have only felt the way I do about that song, about one other song in my life and I have that one tattooed on my wrist. I will post “Shipwrecked” as soon as it hits radio or is sent to me, whichever comes first.
NC2CA: How did you come up with LoCash Cowboys in the first place?
LoCash: Well, this is big news right here, BREAKING NEWS, we’re dropping cowboys and just going with LoCash. Preston: LoCash started back in Kokamo, Indiana, with me and a bunch of my best friends in high school and we just called ourselves the LoCash Money Boys, cause none of us had a lot of money and we realized the best things in life are free… It was sorta like a figure of speech at first, when something really cool would happen we’d say that was so “LoCash” and high five and we’d be like that was free.
NC2CA: Were you already planning on dropping “Cowboys” from your name when the cover art for “Best Seat in the House” was done?
LoCash: I think that could have been the start of that, but like we said everybody just kept saying LoCash, What’s LoCash doing? You know, it just, it felt good. “Best Seat in the House” is the most emotional song I think we’ve ever written. I think is a little bit of a start to show what LoCash is really about.
NC2CA: When can fans expect to hear new music?
LoCash: February, I mean, if you come to a show you’re gonna hear it right now. So if you want a sneak peak that’s the best way to get it. Come to a show, in fact we made a little batch of CD’s when we knew that we loved this song and another new song. We’ve been selling them on the road just to get fans reactions and see what people think.
NC2CA: Do you have a single picked out?
LoCash: Yes, “I Love This Life” and the date right now is Feb 9th and it’s always subject to change. That’ll be the first one coming out; eventually an EP will come out then the album.
NC2CA: What is an interesting fact about you that not a lot of people know?
Chris: I studied marine biology.
Preston: I’ve got one that I’ve never even said in an interview before. It’s kinda redneck of me but I wasn’t allowed to go hunting at an early age with my dad because you had to be old enough to be able to shoot the gun and I wasn’t strong enough to pull the bow back or anything yet so the only way I could get to go to the woods with my dad was if he shot a deer and they needed to go track the deer. You have to have someone track the deer. So my dad would come home and get me and he would say “okay, now you can come”. He would let me lead the way, so at an early age I could track deer really, really good in the woods.
NC2CA: What is the craziest or most memorable fan moment?
You’ll have to listen to the interview for this one because text just won’t convey it as well. Listen here!
NC2CA: What is your message to your fans?
NC2CA: Will you be coming back to California soon?
LoCash: Yes, next question.
NC2CA: Where did “Shipwrecked” come from?
Listen for this one, its better when they are explaining it than reading it.
These guys were so much fun to catch up with and I can’t wait for the next one with them! They’re a really hoot! They played at Gilley’s inside Treasure Island 12/7 through 12/11. I was only in Vegas 3 nights but each night I went to the show. If you get any chance to see them, take it! They put on a fantastic high energy, get everyone involved show and stay true to who they are. You can hear their Christmas song here and all their other music on spotify or by purchasing the album, which I highly encourage! Check them out, you’ll wish you knew of them sooner.
Merry Christmas and Happy Holidays